Project Basics
BPM’s Role: Camera, Audio, Video Editing, Color Grading, Sound Mix
Client: SoCal Honda Dealers & San Diego Zoo Wildlife Alliance
Date: 2024
Category:
Environmental, Events, Marketing, Video & Audio
Description
Working with Secret Weapon Marketing, an agency in Los Angeles, I produced this video for SoCal Honda Dealers. The “Helpful Honda” campaign has been running for a number years. In this video, a mother brings her daughters for a special hands-on experience at the San Diego Zoo.
This is a one-take, one-camera production shot with a Canon R5 on a Ronin S2 gimbal. I captured the reality of the experience the girls had; sort of a fly on the wall approach. I edited the video in Premiere with some After Effects. A notable hurdle I overcame with this production is that I shot footage while simultaneously recording/mixing 6 lavalier microphones across 2 audio field recorders.