Project Basics
BPM’s Role: Graphics, Animation, Video Editing
Additional Personnel: Voice Over Artist, In-house Producer
Client: Microchip Technology
Date: 2021
Category:
Animation, Marketing, Technology, Video & Audio
Description
Often internal teams within a large corporation need a little help finessing their messaging and media. They know the information they want to get across, but need a creative and technical expert to make it happen.
Here I took the provided slide deck and rough screen recordings and refined and polished them while staying within brand guidelines. I edited the screen recordings in Camtasia, then video and graphics in Adobe Premiere, After Effects, Illustrator, Photoshop. I redesigned their rough PowerPoint graphics and added stock footage to fill the gaps and add some excitement.
Working with this global leader in technology since 2021, I have created various styles of videos including product info, training, recruiting and general marketing videos. With their in-house producer, we’re elevating their video branding to help them come across as the technology leaders they are. It is certainly a process that doesn’t happen overnight, but incrementally.