Project Basics
BPM’s Role: Video Editing, Motion Graphics, Audio, Color
Client: Microchip Technology
Date: 2022
Category:
Animation, Marketing, Technology, Video & Audio
Check out more Technology Product Videos in our Video Portfolio.
Description
Not every technology product video can be shot on location. There are travel costs and strict security protocols. Some products are so small, they don’t lend themselves to a cinematic treatment. Plus we’re often dealing with intangible concepts making it difficult to capture these tech products in action.
This technology product video showcases a very tiny microchip product line and its many uses inside devices large and small. We leveled up the old clunky graphics and boring copy with stock video, music, voiceover and custom made motion graphics.
This mostly animated video is the first in a series and will serve as a template for future product videos. Defining a new template when there is little to begin with, aside from dated-looking branding and wonky Microsoft fonts, is certainly an undertaking. We worked with a variety of stakeholders and the client’s in-house marketing team to break old habits and refresh and redefine old branding and design elements in a (99%) painless way. It’s a process and we’re looking forward to further polishing and elevating their brand with high quality video production and motion graphics.