This first marketing video is more concise and conceptual
It’s mostly made of motion graphics and static images. The client used this video as a lead generator.
This second video is more in depth.
It combines screen recordings of the software with motion graphics, showing some features along with the concepts behind them. It is intended for a warmer audience.
Project Basics
BPM’s Role: Screen Recording, Motion Graphics Design, After Effects Animation
Additional Personnel: Subject Matter Expert (script & voice over)
Client: Geneious Biologics
Date: 2020
Category:
Animation, Marketing, Technology, Video & Audio
Description
Some abstract concepts can’t be explained with camera footage. This is especially true for technology companies, software apps and web portals, where screen recording allows the platform to take the spotlight.
Here we combined screen recordings of their software with motion graphics and animation. I’ve made a number of videos for this client with a similar approach, often diving deeper into the software’s functionalities along with some core scientific concepts behind how and why the software is a leading solution in their industry.
Working with their Marketing team, I have created dozens of videos since 2019 for this brand and several affiliated brands.